Advertising

Editorial or new product information

LeaAnne Wuermli, Editor
Ontario Beef
Beef Farmers of Ontario
130 Malcolm Road
Guelph, Ontario N1K 1B1
Phone: 519.824.0334
Fax: 519.824.9101
Email: info@ontariobeef.com


Advertising enquiries, reservations and material

Cathy Lasby, Advertising Manager
Preferred Agri-Marketing Services
188 Nicklin Road
Guelph, Ontario N1H 7L5
Phone: 519.763.8833
Fax: 519.763.8833
Email: pams@sentex.net


Closing Dates

February - Deadline: January 10
May - Deadline: April 15
August - Deadline: July 15
October - Deadline: September 15
December - Deadline: November 15


Livestock Rates

For livestock rates please contact our Advertising Manager, Cathy Lasby.

Commercial Rates

Size 1X 3X 5X
Full Page $2,395 $2,315 $2,235
2/3 Page $1,970 $1,910 $1,850
½ Island $1,905 $1,850 $1,795
1/2 Page $1,715 $1,670 $1,625
1/3 Page $1,450 $1,415 $1,380
1/4 Page $1,305 $1,280 $1,255
1/6 Page $1,215 $1,195 $1,175

Please note:

• HST will be added to the above advertising rates.

Position Charge

Preferred guaranteed - plus 25%

Covers

Plus 25% (on space)

Business Card Rate

1" x 2 1/4"
Only $169.00 paid in advance for all five issues!


Agency Commission 

15% commission to recognized advertising agencies.

Insert Prices
Single sheet – one sided rate + 20%
Single sheet – double sided rate per page
Four pages rate less 20%
Eight pages rate less 30%

Outserts and polybagging available


Readership

2014 Stats

Ontario Beef Circulation (as of August 1, 2014): 15,637

Ontario Circulation Breakdown by County (Approximate)

County Circulation
Algoma 129
Brant 141
Bruce 818
Cochrane 62
Dufferin 238
Dundas 210
Durham 454
Elgin 224
Essex 40
Frontenac 222
Glengarry 250
Grenville 137
Grey 648
Haldimand 286
Haliburton 27
Hastings 281
Huron 764
Kenora 8
Kent 70
Lambton 188
Lanark 327
Leeds 293
Lennox and Addington 228
Manitoulin 165
Middlesex 443
Muskoka/Parry Sound/Nipissing 175
Niagara 197
Norfolk 84
Northumberland 429
Ottawa 360
Oxford 586
Peel-Halton 268
Perth 854
Peterborough 457
Prescott 281
Prince Edward 217
Rainy River 150
Renfrew 640
Russell 175
Simcoe 683
Stormont 168
Sudbury 128
Temiskaming 103
Thunder Bay 14
Victoria 655
Waterloo 864
Wellington 898
Wentworth 134
York 222

Specifications

Mechanical Requirements (in inches) Width Depth
Type Page 7 1/4 10 1/16
Trim Size 8 1/4 10 7/8
Bleed Size 8 1/2 11 1/8
2/3 Page Vertical 4 3/4 10 1/16
2/3 Page Horizontal 7 1/4 6 1/2
1/2 Page island 4 3/4 7 1/8
1/2 Page Horizontal 7 1/4 4 7/8
1/2 Page Vertical 3 1/2 10 1/16
1/3 Page Vertical 2 1/4 10 1/16
1/3 Page Horizontal 7 1/4 3 1/4
1/3 Page Square 4 3/4 4 3/4
1/4 Page Vertical 3 1/2 4 7/8
1/4 Page Horizontal 7 1/4 2 1/2
1/6 Page Vertical 2 3/8 5
1/6 Page Horizontal 4 3/4 2 1/2

Binding

Saddle Stitch

Electronic Files

  • Ads can be supplied and emailed to Prism Studios Design.
  • Ads must correspond to the size specified on the Ontario Beef ad rate sheet. A charge applies to any ads which need to be resized.
  • Preferred format for ads are PDF files. Note that PDF files must be high resolution with embedded fonts and created using graphic design software (not MS Word).

Cancellation Policy

Cancellation of advertising in a particular issue must be made by written notice and received at the office of the Beef Farmers of Ontario prior to final advertising closing date. A fee will be charged for cancellation of 3x and 5x contracts. All advertising copy subject to publisher's approval.


BFO Policy on External Sponsorship Including Advertising Space

BFO does not solicit or accept sponsorships or requests for advertising space from businesses or organizations whose practices, policies or operations, in the opinion of the Board of Directors, do not align with the core values of BFO.  

Sponsors that are supportive of beef production and Ontario beef farmers will be given preference for advertising space.

BFO reserves the right to refuse advertising space applications submitted by businesses, organizations or groups that do not meet the above criteria, in the opinion of the Board of Directors or a board-appointed Sponsorship Evaluation Committee.

BFO appoints directors to a Sponsorship Evaluation Committee to evaluate applications for advertising space in BFO publications.  Prospective sponsors are encouraged to submit a document providing background on their organization for the Committee to use during its evaluation.  

© Copyright 2017 Beef Farmers of Ontario