While the Ontario market is the largest consumer market in Canada, the beef industry in Ontario continues to face increasing pressures from diverse import competitors, and copes with significant cost of production and economy of scale disadvantages in the North American market. To address these unique challenges and improve the support of Ontario farmers and regionally-focused marketing initiatives, BFO has developed a three-year Ontario Regional Marketing Initiative (RMI) set to begin in 2017.
The RMI includes strong linkages to industry partners, government agencies and the beef processing sector in Ontario. A strong processing sector is important to Ontario beef farmers and a vital link to creating demand pull for Ontario beef from the farm gate through to the consumer. Through BFO support, several Ontario beef brands have been successful in generating recognized value in the Ontario market. The intent of this initiative is to build on these models of success and provide the stimulus for sustainable growth in the Ontario beef industry.
Regional Marketing Initiative Project Manager