Farm to City

Farm to City logo

The goal of the Farm to City model is to capitalize on the current market demand for locally-produced food. It will establish a direct-to-consumer business model for beef farmers looking to connect with urban consumers who are in search of locally-sourced protein. 

Orders will be placed for individual cuts of fresh beef and paid for in advance through a secure website, and the farmer maintains regularly scheduled drop site locations. A major benefit of this business model for the farmer is the ability to plan production and create time saving efficiencies. With a pre-order system, the farmer will know in advance what cuts and quantity of cuts to prepare, package and deliver, including profit details. A major benefit of this model for the customer is a reliable and convenient source of fresh beef with the added benefit of connecting directly with the farmer on a regular basis.

This business model will bridge the gap between farmers, processors and urban customers.  A communications strategy could include the use of social media, recipes, cooking advice and farm visit days. The interaction through the delivery service will also allow for meaningful dialogue and feedback between farmer and customer. 

A Beef Farmer's Handbook to Direct Marketing through the Farm to City Model

A handbook has been developed to equip beef farmers with the basic knowledge and resources to assist them in deciding if direct marketing beef is a potential business opportunity for their farm business.   

Download the Handbook

Hard copies of the handbook are available. If interested, please contact the BFO office.

Interested in a Free Demo of the Online Store Tool?

AgSights logo

294 Mill Street East, Suite 209

Elora, ON N0B 1S0
Toll Free: 855.246.2333
Phone: 519.767.2665

See the Farm to City Model in Action

VG Meats -

Celtic Ridge Farms -


This project was funded in part through GrowingForward 2 (GF2), a federal-provincial-territorial initiative. The Agricultural Adaptation Council assists in the delivery of GF2 in Ontario.

© Copyright 2021 Beef Farmers of Ontario