Canada’s beef producers take great pride in their animals, their operations, the environment and the product they raise. The Verified Beef Production Plus (VBP+) program provides producers the opportunity to tell consumers and retailers their story with transparency and credibility.
The VBP+ program was developed by the cattle industry, for the cattle industry. It is meant to be simple, practical and trusted. It is a food safety-based program that is designed on the principles of an international quality control program called Hazard Analysis Critical Control Points (HACCP). It is recognized by the Canadian Food Inspection Agency (CFIA) and is now a certification body for the Canadian Roundtable for Sustainable Beef (CRSB). The Certified Sustainable Program currently offered through Cargill Guelph, provides financial credits to producers along the supply chain who have been audited by either VBP+ or Ontario Corn Fed Beef Quality Assurance (OCFBQA) as the CRSB certification body. The certified sustainable supply chain enables consumer-facing sustainability claims, and makes it clear to consumers that they are purchasing Certified Sustainable Beef (CSB), all while showcasing the Canadian beef industry’s dedication to transparency. There is growing demand for CSB as retailers and food service providers like McDonald’s, Walmart, Chop Steakhouse and Bar, Gordon Foodservice, Loblaws, and Harvey’s are all sourcing a portion of their beef with the CSB claim. To meet this growing demand, more Ontario cattle need to be enrolled in certified on-farm quality assurance programs.
Quality Assurance Rebate Incentive Program
Beef Farmers of Ontario (BFO), in partnership with the Joint Marketing Committee, a partnership between BFO and the Ontario Cattle Feeders’ Association, are currently offering an Ontario Beef Quality Assurance Incentive Program, which will provide BFO check-off paying members with a 75 per cent rebate on VBP+ audit fees paid for members who become VBP+ certified through the completion of training, and an on-farm audit. The goals of the incentive program are to improve the supply of Ontario certified sustainable calves for Ontario certified sustainable feedlots, encourage enrollment and support in quality assurance programming (a key component of the Ontario Beef Market Development strategy), and to help offset VBP+ audit costs for our members. As always, Ontario feedlots also have the option to be certified under the OCFBQA through the completion of training, assessments and an on-farm audit.
Steps to Become VBP+ Certified
Upcoming Virtual Training Date
Stay tuned for an upcoming date, or contact Jaclyn if you are interested in training.
For more information on:
VBP+ | Verified Beef Production Plus
Ontario Corn Fed Beef Quality Assurance Program
Canadian Roundtable for Sustainable Beef
Cargill Certified Sustainable Beef Program