Carcass 101: Direct Beef Sales Workshop

December 6, 2025 at 9:00 AM - December 6, 2025 at 4:00 PM
University of Guelph

Beef@Guelph, Ontario Ministry of Agriculture, Food and Agribusiness (OMAFA) and Beef Farmers of Ontario (BFO) welcome you to join us at the University of Guelph on Saturday, December 6th.

Whether you are new to direct marketing or have years of experience, this workshop will offer practical tips for success. Delve deeper into pricing and carcass utilization, and hear from other producers about lessons they've learned while building their business.

Draft Agenda:

Time	Topic	Speaker
10:00 – 10:05am	Welcome and Introduction	OMAFA Beef Specialist
10:05 – 10:45am	Beef Cuts and Carcass Utilization	John Baker, Director, Ontario Beef Market Development Program
10:45 – 11:00am	Producer Insights	Emma Butler, J&E Meats, Croton
11:00 – 11:10am	Coffee Break
11:10 – 11:45am	Branding and Marketing Beef Products	John Baker, Director, Ontario Beef Market Development Program
11:45 – 12:00pm	Producer Insights	Abbey Taylor, Dawn Farm, Belmont
12:00 – 12:45pm	Lunch
12:45 – 1:00pm	Producer Insights	Robert & Lee-Anne Huber, Huber Farms Heritage Meats, Kenilworth
1:00 – 1:45pm	Pricing and Cost of Production	Steve Duff, Chief Economist, OMAFA
1:45 – 3:30pm	Module Rotation	Module 1: Research Update, Megan St. Martin- Feedlot Survey, and Titouan Chapelain – Dairy Beef Project Module 2: Tips for Producing a Quality and Consistent Carcass, Brad Gilchrist, The Beefway Module 3: Sheer Force and Beef Tenderness Project, Maddie McLennan Module 4: Carcass Quality in the Meat Lab, University of Guelph
3:30 – 3:35pm	Closing Remarks	OMAFA Beef Specialist

Registration fee is $75/person, which includes lunch.

Deadline to register is November 24th, but space is limited, so we will close registration when spaces are full.

We look forward to having you join us on Saturday, December 6th!

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